Jayson R. Rafer
Portrait of Jayson R. Rafer

Executive Operations · Remote from the Philippines

Jayson R. Rafer

I run the backend of online businesses so the owner can stay in front of them.

Fourteen years across customer support, team leadership, and remote operations. Today I own end-to-end operations for a US coaching and membership business: member lifecycle, payment compliance, funnels and automations, SOPs, and hiring. I am the last checkpoint before a customer ever notices something is wrong.

Open to new clients · US, UK, and AU business hours
Start a conversation See the work

What I run

six areas
Operations ownership

End-to-end program and service delivery, from purchase through fulfillment. Backend systems oversight, and the SOPs, trackers, and dashboards a team actually runs on.

Executive support

Calendar and inbox gatekeeping across platforms, responding on the owner's behalf, tracking every commitment made on a call, and daily end-of-day reporting.

Member and client lifecycle

Onboarding access, tags, logins, and welcome sequences. Tier and entitlement accuracy. Cancellations with clean access removal and a clear next step.

Payments and compliance

Monitoring Stripe, PayPal, Square, Klarna, and Fanbasis for failed payments and defaults. Chasing unsigned contracts and unpaid invoices, and enforcing suspension rules.

Funnels and automation

GoHighLevel landing pages, intake forms, tags, and email and SMS workflows, kept aligned with current offers, pricing, and access rules.

Customer support

Email, chat, and SMS queues with real response windows. Escalation handling, de-escalation, and community moderation that protects the brand.

Selected work

three current engagements

From Craft to Cash

2024 – PRESENT

Coaching and membership business, United States

Started as the executive assistant. Promoted to Executive Operations Manager as the role grew from managing a calendar to owning how the whole business delivers.

  • Own backend operations end to end, from purchase through delivery, as the final checkpoint before a member experiences an issue.
  • Run the full member lifecycle plus payment and contract compliance across five processors.
  • Build and maintain funnels, landing pages, intake forms, and automations in GoHighLevel.
  • Create and maintain the SOPs, trackers, and dashboards the team works from.
  • Manage program delivery: call calendar, coach confirmations, Zoom infrastructure, replay library.
  • Manage the CEO's calendar and gatekeep email, DMs, Slack, and SMS, responding on her behalf.
  • Submit daily reports tracking member growth, retention, engagement, and churn.
  • Run hiring end to end, including conducting interviews on the CEO's behalf.
Scope of trustInterviewing candidates on behalf of the founder, and holding the keys to payments, access, and the member experience.

Cloud Dentistry

2025 – PRESENT

Healthcare staffing platform, United States

First point of contact for dental professionals registering on the platform, working a queue with a hard service window.

  • Review inbound registrations against specialty approval criteria and process approvals within 24 hours.
  • Verify supporting documentation and document every review outcome.
  • Handle the department's shared inbox and route chat requests to the right internal team.
  • Work daily in the client admin panel and HubSpot CRM.
  • Process licensure renewal data same-day and re-review flagged profiles once requirements are met.
How it is measuredDepartmental metrics for registrations reviewed and approved inside the first 24 hours, including cover for teammates' queues during absences.

Diamond Law Center

2022 – PRESENT

Law office, United States

Front-line customer support for a law office, handling client inquiries and concerns by phone and email.

  • Improved the company membership website.
  • Created a databank of frequently asked questions for the support team.
  • Maintained client satisfaction with forward-thinking strategies focused on addressing client needs and resolving concerns.
ResultStronger client retention and satisfaction from the website work, and improved call efficiency across the team from the FAQ databank.

The stack

Track record

2011 → today

Working together

If something in your business keeps breaking, that is usually an operations problem.

Pick what is slipping and I will draft the message for you. Then send it however you like. I reply within one business day.

01 What is slipping right now?

02 What kind of help are you after?

03 Your message, ready to send

Open in Gmail Open mail app WhatsApp

If a button does nothing, your device has no mail app set up. Use "Copy message" and paste it into your own email.

Email
Phone +63 956 443 8121
Based Daet, Camarines Norte, Philippines
Hours US, UK, and Australian business hours
Setup Quiet home office, backup power and internet, headset